‘Just your stuff’

A singing rubber duck, a newspaper dog, dancing keys, trumpeting elephant bookends, a musical cricket ball, flying envelopes and a man in a silky red dressing gown, just your average day then. That was our quest from BBH for Rediff.com, an Indian search engine rebranding its website. It was our first step into directing a predominantly live action commercial. The brief was to utilise as many animation styles and techniques as possible bringing a guys ‘stuff’ to life as it sings and dances to Jackie Wilsons ‘Your Love, is Lifting me Higher’. The live action was shot on a location in North London lovingly decorated to look like a flat in Mumbai, the stop motion animation was shot in a separate location in South London in just two days, while post production was provided spiffingly by The Mill. A really great team helped to pull this all together in a very short time frame with results we were really happy with.

[quicktime width=”400″ height=”241″]http://www.fraterfilms.com/fraterblog/wp-content/uploads/2009/08/fr_rediff_stuffsong_lg_prog_0011.mov[/quicktime]

This entry was posted on Monday, August 10th, 2009 at 12:04 pm and is filed under News, Work. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.